Assad and the sanctions, shmanctions

Reading the news about the imposition of financial sanctions on Syria President X, I just had to check the OFFICE OF FOREIGN ASSETS CONTROL - SPECIALLY DESIGNATED NATIONALS & BLOCKED PERSONS and there was his name on page 20 -

AL ASSAD, Bashar Hafez (a.k.a. AL-ASAD,
Bashar; a.k.a. AL-ASSAD, Bashar; a.k.a.
ASSAD, Bashar); DOB 11 Sep 1965; POB
Damascus, Syria; President of the Syrian Arab
Republic (individual) [SYRIA]

According to the New York Times story,.

The sanctions against Syria reflected mounting American frustration that Mr. Assad’s government was ignoring international condemnation by not pursuing a peaceful resolution to the popular uprising that has swept the country since March.

Well, "gee whiz, Phil," what's going on here? Is the Obama administration going to pressure the Europeans to impose sanctions, too? As the Times reports, the Europeans are considering it.

Now remember, we're the same country that has found it increasingly difficult to isolate Iran through the use of sanctions that are primarily American in nature.

Without European support, sanctions are meaningless. Tie up Assad's personal bank accounts and the ATM card no longer works.

More disconcerting is the face of post-Assad Syria. Who steps in to fill his shoes? Well, we'll just have to see, won't we?